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Setting up audiences to segment your visitors

In brief: Create the audiences visitors can join before setting up self-segmentation. If joining an audience depends only on a visitor’s choice, select Behavior > Self-segmentation under targeting conditions.

Audience setup determines how visitors’ choices map to the groups you want to understand. Preparing those groups first also lets you use existing targeting conditions where they apply.

Define the audiences

Create the audiences visitors may join through their answers before setting up a component with self-segmentation. If you have already defined audiences using other targeting conditions, you can use those audiences.

Give each audience a name that clearly identifies it. A generous membership duration, such as 30 days, can help you better understand how your website traffic is composed.

Set self-segmentation as the condition

For an audience that visitors join only by segmenting themselves, open its targeting conditions and select Behavior, then Self-segmentation. This sets the visitor’s answer as the condition for joining that audience.

Decide whether to include visitors with a known audience

You can exclude visitors from this experience if you already know which audience they belong to. Alternatively, include them if you want to confirm or double-check their audience.

With clearly named audiences and the relevant targeting conditions in place, you can set up self-segmentation so visitors’ answers determine the audience they join.