Connect your tools

Deploying across channels: web, WhatsApp, Slack, and more

Your customers live in many places: your website, messaging apps, and internal collaboration tools. Unless lets you deploy the same AI customer agent across all of them, so you meet customers where they already are instead of forcing them to come to you. The agent is identical on every channel, with one brain and one relationship per customer, and it hands off to a human with full context when a conversation needs one.

The same agent, everywhere

The agent covers four moments across the customer journey: Acquisition, Retention, Expansion, and Support. On any channel, it answers questions, picks up buying and churn signals to route to your team, and can start permissioned actions when you allow it. Because the agent runs on the same Living Knowledge and Living Memory everywhere, a customer can start a conversation on your website and continue it in Slack without the agent losing context.

Web deployment options

The web channel is the chat experience that lives directly on your website. You can deploy it through several methods, depending on how your team builds and manages your site:

JavaScript snippet: Add a lightweight script to your site header. Components render based on your dashboard configuration.
Google Tag Manager: Deploy and manage components through your existing tag setup.
React/Next.js SDK: For teams building custom experiences, import components directly into your application.
API-first: Build entirely custom UIs using the conversation API while Unless handles the AI backend.

To set up the web integration, go to the Integrations tab in your Unless dashboard, find the Web integration, and select Configure. Complete the setup in the popup to connect Web and set up the channel.

Messaging channels: Slack and WhatsApp

Slack is where many teams already collaborate, and Unless lets you deploy your AI customer agent there. The agent answers on Slack instantly, around the clock, in every language you support. When a person is needed, the conversation passes to your team with the whole history attached.

To install the Slack integration, go to the Integrations tab in your Unless dashboard and select Configure for the Slack integration. A popup opens where you can connect Slack and set up the channel.

The same pattern applies to WhatsApp Business Cloud and Twilio integrations, which are listed as related integrations alongside the web channel. The agent behaves the same way on each: it answers questions, spots buying and churn signals, starts permissioned actions, and hands off to a human with full context.

Conversational UI components

Rather than building custom interfaces from scratch, Unless gives you a library of pre-built, configurable UI components. Each component handles the presentation layer of your AI, while the AI behind it handles the knowledge, memory, and responses.

Chat widget: A floating chat bubble in the corner of your site. Best for always-on support, general questions, and deflecting tickets.
Inline prompts: Embedded text-based prompts that appear within page content, such as “Find what you’re looking for?” or “Need help with this step?”
Drawer components: Slide-out panels that combine conversational AI with structured content or forms. Best for complex workflows like onboarding, configuration, or checkout.
Full-page experiences: Dedicated AI interfaces that take over the full viewport. Ideal for internal tools, documentation portals, or embedded product assistance.
Starter buttons: Subtle, contextual triggers like AI help buttons that expand into full components when clicked.

Every component pulls from the same underlying AI configuration, so a user can start in a floating chat widget, get redirected to a drawer for a more complex flow, and the AI remembers the context. Updates to your knowledge base or AI behavior apply everywhere instantly.

Getting started

To deploy across channels, start by configuring your AI: define what it knows, how it speaks, and when it escalates to humans. Then choose the component or channel that fits your use case, style it to match your brand, and deploy it with a code snippet or through your tag manager. Watch analytics, review conversations, and refine as you go.

Unless also ships with 50+ integrations across CRM, billing, ERP, ticketing, and custom APIs, all linked through Living Context. Every interaction starts with the full picture, not a blank slate.

Conclusion

Deploying across channels is about meeting customers where they are, not about building separate bots for each surface. With one agent, one memory, and one knowledge base, you can cover your website, messaging apps, and collaboration tools without duplicating content or losing context. Start with the channel where your customers are most active, then expand as you see results.